Via Monte Napoleone, also spelt as Via Montenapoleone, is an elegant and expensive street in Milan, Italy, famous for its ready to wear fashion and jewelry shops. It is the most important street of the Milan fashion District known as the Quadrilatero della moda where many well-known fashion designers have their high-end boutiques and stores from Italian designers to all the world famous brands. The most exclusive Italian shoemakers maintain boutiques on this street
In 2002, the Street Association start the project "Media" including the Radio and the Portal, in order to relaunch the made in Italy and all that is trendy in the world through Milan undisputed capital of fashion. Sponsored by the Department Fashion, Tourism Major Events of the Municipality of Milan, Italy Fashion System, Assomoda, today is the first instrument of revival and information on Made in Italy worldwide.
Via Montenapoleone is also regarded as one of the most important 'streets in fashion', as Milan is recognized as one of the major fashion capitals in the world. Today, several of the world's top fashion houses have their headquarters, major offices or large emporia in the street.
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